#PRODUCED VIDEOS HOW TO#
How to use your video on different platforms Their success story underscores the compelling business case for video repurposing, and it's a strategy that can pay substantial dividends for brands willing to embrace it. They've repurposed their library of 2,000+ videos into a plethora of formats - blog posts, infographics, and social media videos - thereby extending their reach and sparking increased audience engagement. HubSpot's strategic use of video repurposing is a clear testament to these benefits. When repurposed on TikTok, even with a conservative 0.35% conversion rate, the revenue implications are massive, especially with increased viewership. More avenues, more conversions, and ultimately, more revenue.Ĭonsider a video with a 1% conversion rate on YouTube for a product priced at $5,000 USD annually.
Truth is, each repurposed video reincarnates as a new content piece that can engage, resonate with, and convert a different audience subset. There's a common misconception that each video produced is a sunk cost. Every repurposed piece of content is a revenue opportunity.The amplification effect is astonishing: for example, a video amassing 130k views on YouTube can rack up two or three times as many views when repurposed for TikTok or Facebook. And content consumption preferences differ across audiences.Ī detailed video tutorial might captivate one user, while another might favor bite-sized, focused snippets.īy repackaging content into multiple formats, you cater to these varied preferences, driving deeper audience engagement. Not all audience members engage with content in the same way. Repurposing helps you tell the same story in different formats.Each transition invites a fresh audience segment, broadening your content's reach. Imagine a video initially produced for YouTube finding new life as an Instagram Reel, a TikTok clip, or even a YouTube short. So it gives your content extended reach.Ĭonfining video content to a single platform is like housing a bird in a cage - it restricts flight, wasted potential.īy repurposing content across various channels, brands get an opportunity to cast a wider net, reaching disparate audiences and expanding the original content's footprint. Repurposing is a multiplatform strategy.Here are the different ways repurposing your videos will benefit your business. It results in brand presence across different platforms while minimizing investment. Why you need to repurpose your video content and how doing so compounds your ROIįirst of all, video repurposing is far from a game of chance it's a calculated strategy that you undertake based on key insights and analysis.
#PRODUCED VIDEOS SERIES#
By ingeniously transforming customer testimonials into a series of concise, 20-second ads, they maximized the initial investment and amplified their reach.Ĭompanies, regardless of their size or sector, stand to gain substantial benefits by repurposing their video content.Īnd in this article, we’ll share with you the how and why of your repurposing video content. Similarly, Hollywood utilizes strategic teasers to generate anticipation for upcoming releases.Īn even more compelling example can be found in Dropbox's marketing strategy. The company smartly repurposed the full-length video into a 15-second snippet for a broader application. This fallacy results in missed opportunities to extend your video's value across diverse platforms and contexts.Ĭonsider, for example, Wistia's 2019 brand relaunch.
Many companies operate under the misconception that once a video is crafted for a specific purpose - its utility is confined to that singular vertical. Investing in video production is not a one-and-done matter.
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